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April 21, 2020 2 min read

Dear DHVANI Family,

As the COVID-19 pandemic impacts all of our lives in different ways–forcing us to adapt to what can feel like a constant flood of new information–the DHVANI team and I have been working tirelessly to make hard choices and to simply do the right thing.

Like many of you, the DHVANI team has been personally affected by this virus. Our Chief Operating Officer’s mother is a Registered Nurse fighting on the frontline at Elmhurst Hospital in New York City, and a close family friend of mine has been fighting for her life in an ICU after contracting COVID-19.

As our health care heroes risk their lives to protect us all, hospitals all over the United States have been experiencing alarming shortages of masks and other Personal Protective Equipment (PPE). These shortages significantly increase hospital staff members’ risk of exposure to the virus.

Ending the COVID-19 pandemic as quickly as possible is the most pressing matter at hand for us all. The U.S. Centers for Disease Control now recommend that everyone, not just medical professionals, should wear a protective face covering when going out in public. That’s why we have decided to launch an extremely ambitious initiative:

A Mask for Every American

DHVANI hereby pledges to provide a free face mask to every single person in America who requests one. Unprecedented times require unprecedented action. With the help of donations from the public, we’re using our manufacturing and distribution resources to put a mask on every face in America. We will provide medical-grade masks to healthcare professionals and free, reusable cloth masks to the general public.

Working together, we can stop the spread of this highly contagious virus, which is why we need your help.

100% of the masks we are giving away are paid for by your donations.

Please visit DHVANI.com/FreeMasks to donate what you can and to request your free mask.

We are extremely grateful for your support, patience, and understanding during these challenging times. We will get through this together.

With gratitude,

Avi Brown
CEO & Co-founder
DHVANI | Activ(ist)Wear

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