DHVANI Takes Lead On Sustainable Activewear And Reforestation Of Australia With New "Buy One, Plant One" & Terra Collection
PORTLAND, Ore., Jan. 14, 2020 -- DHVANI, the Activ(ist)Wear brand, is thrilled to announce their sustainable Terra collection and a new partnership with One Tree Planted, a nonprofit dedicated to directly impacting climate change via reforestation.
DHVANI designs, manufactures, and sells athleisure apparel. The young startup company will be planting one tree for every item purchased from their website. This includes all in-stock items as well as pre-ordered items like their Terra collection, which is made of fabric derived from recycled plastic bottles.
"Every tree we plant removes about 48 pounds of carbon from our atmosphere per year. One acre of trees planted removes 2.5 tons," said Avi Brown, CEO and co-founder of DHVANI. "We want to empower our customers to be change-makers who make a direct and measurable impact in the fight against climate change. Buy One, Plant One and Terra will bring high-quality, fashionable Activ(ist)Wear to customers while driving the kind of change that young people like Greta Thunberg are rightly championing."
The trees will be planted in Australia, which is currently experiencing unfathomable destruction due to bushfires which have spread over 17.9 million acres. The area is home to koala, wombat, and kangaroo habitats which will need to be restored and rehabilitated when the fires stop. "This reforestation project is providing a social impact for local communities as well as creating an environmental impact for nature and wildlife. It's fantastic to have such a positive mission supported by DHVANI," said Matt Hill, Chief Environmental Evangelist of One Tree Planted.
The partnership will begin January 14, 2020. It is one of many cause-oriented programs led by DHVANI's leadership team. Founded in 2018, DHVANI aims to promote causes and values that create positive change in the world. Their mission is to #StandForSomething and they encourage all to join in the movement, and to invite their friends to stand with them.
"We believe individuals can change the world. We're committed to providing everyday opportunities that allow our community to not only support causes, but to become active participants," said company spokesperson Angela Williams.
To stay up to date, visit DHVANI at dhvani.com or contact spokeswoman Emily Carr: pr@dhvani.com.
TIMES SQUARE BILLBOARD PROMISES A FREE FACE MASK FOR EVERY AMERICAN
Sustainable Activewear Company DHVANI Launches Fundraiser to Fight COVID-19 by Providing Free CDC-Recommended Masks to All 327 Million Americans
PORTLAND, OR -- DHVANI, the Activ(ist)Wear brand, today unveiled a Times Square billboard promising “A Mask for Every American.” The red, white and blue billboard features the internet address DHVANI.com/FreeMasks – a web page where anyone can request a free face mask, and donate to help supply masks.
The billboard kicks off a fundraising campaign to provide all 327 million American residents with a free face mask to protect themselves and others from the COVID-19 pandemic. The company will provide medical-grade masks to healthcare professionals and reusable cloth masks to the general public, per recommendations from U.S. Centers for Disease Control.
This is a personal issue for DHVANI’s co-founder and chief of operations, Kanayochukwu Onwuama. Onwuama first learned of the seriousness of the personal protective equipment (PPE) shortages in the New York City area from his mother Joy Austin, a registered nurse at Elmhurst Hospital in Queens, NY.
“When my mom told me she’d been using the same disposable mask for a whole week, my stomach dropped, and I couldn’t help but cry,” said Onwuama. “I immediately knew I had to do something.”
“We hope nobody actually sees the billboard because they’re sheltering in place,” said Avi Brown, DHVANI’s co-founder and chief executive. “Unprecedented times require unprecedented action. It’s up to all of us to put an end to the COVID-19 pandemic. With the help of donations from the public, we’re using our manufacturing and distribution resources to put a mask on every face in America.”
The two founders quickly decided to help the American people fight the virus, which has already caused around 170,000 deaths worldwide, one in four of which have been in the U.S. In Portland, where DHVANI is headquartered, the company made an initial donation of 10,000 medical-grade face masks to Providence St. Vincent Medical Center and an additional 1,000 to essential workers such as grocery store employees. Its next donation of 10,000 masks will be delivered to Elmhurst Hospital.
"Providence is grateful for DHVANI's mask donation," said Nancy Roberts, chief operating officer of Providence St. Vincent Medical Center. "Every caregiver in a patient care area, no matter what their role, wears a mask for their shift. Donations from local organizations like DHVANI help us ensure that we continue to have masks to protect our patients, their families, and our caregivers. We are truly amazed by the generosity of individuals and businesses in Oregon."
“We are extremely grateful to DHVANI for their generous donation of masks,” said general manager of Food Front Cooperative Grocery, Bob Farmer. “We’re doing everything we can to keep our customers and staff safe, and wearing masks is something we couldn’t do without the help of donations.”
DHVANI is no stranger to philanthropic activism. Earlier this year, the brand launched their Buy One, Plant One initiative to help the reforestation effort of Australia’s 8.8 million acres of brush fire devastation. The company plants a tree for every item purchased from their website. And in an effort to directly reduce plastic pollution in oceans and landfills, DHVANI recently announced its new Terra leggings and sports bras, which are made from post-consumer recycled plastic bottles.
SUSTAINABLE ACTIVEWEAR BRAND DHVANI DONATES CLOTH MASKS TO WOMEN'S MEDICAL CENTER
Executive Medical Director Challenges Fellow Businesses to Do the Same
PORTLAND, OR -- DHVANI, the Activ(ist)Wear brand, has partnered with Pearl Women's Center to provide free cloth face masks to all of its patients. The medical center, located in Portland's Pearl District, requested and received a donation of free, reusable, cotton face masks from DHVANI as part of the brand's A Mask for Every American fundraiser.
Pearl Women's Center has made a charitable donation to DHVANI's 501(c)(3) nonprofit organization, DHVANIcares.org, to help fund their mission to provide a free mask to every person in the United Sates. The medical center will provide the cloth masks to its patients completely free of charge.
"We're committed to doing the right thing for our patients and our staff," said Dr. Richard Rosenfield, Medical Director and Chief of Surgery at Pearl Women's Center. "I challenge all Portland businesses who are fortunate enough to be open during this unprecedented time to step up to the plate, make a donation to DHVANIcares, and help with the safe re-opening of local business by providing masks to those without."
DHVANI launched its A Mask for Every American campaign by donating 10,000 masks to Providence St. Vincent Medical Center, 1,000 to local essential workers, and has since donated tens-of-thousands of masks to people in need all over the country. Anyone can request a free mask or make a donation at DHVANI.com/FreeMasks.
"We're extremely grateful for the generous charitable donation that Pearl Women's Center has made to DHVANIcares," said the company's Chief Executive, Avi Brown. "We've already received over 1 million requests for free masks from people all over the country, so every dollar makes a massive difference."
About Pearl Women's Center: Pearl Women's Center's mission is to bring together highly skilled, board-certified specialists in key areas of women's health. Pearl Women's Center has received international attention for pioneering ways to provide a COVID FREE safe environment for patients in need of important Gynecologic Services. For more information: https://www.pearlwomenscenter.com/.
About DHVANI: DHVANI's mission is to create beautifully crafted and ethically manufactured Activ(ist)Wear while pioneering the most innovative and sustainable fabrics on earth. Earlier this year, the brand launched their Buy One, Plant One initiative to help the reforestation effort of Australia's 8.8 million acres of brush fire devastation. DHVANI plants a tree for every item purchased from their website.
DHVANI IS SELLING A FACE MASK FOR $1 MILLION
100% of proceeds go to “A Mask for Every American,” the sustainable activewear brand’s campaign to provide a free face mask to every US resident
PORTLAND, Ore. (June 24, 2020) – DHVANI, the Portland-based maker of Activ(ist)Wear, today announced that it will sell one face mask for $1 million to help fund “A Mask for Every American,” a campaign initiated by the brand that promises to provide free, eco-friendly, washable cotton face masks to all U.S. residents. DHVANI’s #MillionDollarMask Challenge is a rallying cry to successful individuals, tech leaders, athletes, celebrities, entrepreneurs, investors and foundations to use their wealth in creative ways to help slow the spread of COVID-19.
Initially launched on April 21st, “A Mask for Every American” has received requests for more than 1 million face masks, and DHVANI has already delivered over 40,000 masks to residents nationwide. Additionally, the company has donated more than 10,000 masks to Providence St. Vincent Medical Center, first responders, senior living facilities, essential workers, homeless outreach nonprofits, communities of color, and protestors leading the fight for civil rights.
This is a personal issue for DHVANI’s co-founder and chief of operations, Kanayochukwu Onwuama. Onwuama learned in detail about the dire conditions in New York City hospitals from his mother, Joy Austin, a registered nurse at Elmhurst Hospital in Queens, N.Y.
“I remember when my mom told me that 13 people died of COVID-19 at her hospital that night,” said Onwuama. “I cried. This is preventable. We can beat this if we all commit to one smart, simple action at large scale.”
As the tenth anniversary of The Giving Pledge approaches, DHVANI is urging public figures and anyone with the financial resources needed to join the effort and make a charitable donation to the nonprofit organization DHVANIcares.org, which runs “A Mask For Every American.”
“We’re applying everything we know about designing high-quality athletic apparel to creating and giving away free, eco-friendly, reusable masks,” said Avi Brown, DHVANI chief executive and co-founder. “It’s time for billionaires and celebrities like Bill and Melinda Gates, Warren Buffett, Michael Jordan, LeBron James, Phil Knight, Elon Musk, Jeff Bezos, Mark Cuban and Mark Zuckerberg to take bold action, give back to the greater good of humanity and make a meaningful difference by helping us put a mask on every face in America.”
To help visualize the impact of wearing masks on the spread of COVID-19, DHVANI has launched a new interactive computer simulation on DHVANI.com/FreeMasks. The data model utilized by the free-to-use web app comes from a recent collaborative study between some of the world’s leading universities (England’s University of Cambridge, France’s Ecole de Guerre Economique, University of California Berkeley-affiliated International Computer Science Institute and others). The study states that if 80% of the population wears masks in public, infection rates will plummet by 90%, effectively ending the pandemic.
About DHVANI: DHVANI's mission is to create beautifully crafted and ethically manufactured Activ(ist)Wear while pioneering the most innovative and sustainable fabrics on earth. Earlier this year, the brand launched their Buy One, Plant One initiative to help the reforestation effort of Australia's 8.8 million acres of brush fire devastation. The company plants a tree for every item purchased from their website.
For downloadable video and images and additional information, visit DHVANI.com/ForThePress
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